Viral Buzz - March Madness is on!
This time of year seems to bring out the sporty in everyone. Maybe that's why this month's most infectious viral videos so far seem to be sports themed, minus the jerseys. That's right: a little sun break from winter and all the sudden nakedness is in full bloom. You can thank your lucky sneakers for it, provided they're Reeboks.
First up is the infamous Chuck Lidell naked workout video:
Chuck Liddell Naked Workout
I doubt anyone was ever really fooled, but does it matter? It's the best of the best, all the infamy of a leaked sex video without the shame and bad night vision shots. Actually there may be some shame involved, but nothing that fat endorsement check from Reebok can't wash away faster than any cold shower ever could.
Speaking of a cold shower, if Chuck's girlfriend ran any longer on that treadmill most viewers would be forced to take one themselves. But if she wasn't enough to sell shoes, Reebok closes the deal with this next ad, featuring talking female body parts:
Reebok Easy Tone Shoes
Obviously targeted to both sexes, the ad messages well. If you buy a new pair of shoes, your body improves. In fact, parts of your body may even begin talking. Maybe that's not such a good thing, especially considering how caddy a pair of scorned breasts could be. But nonetheless, who doesn't like self-improvement? The only silent body part seemed to be the butt. Maybe THAT is a good thing.
What the ads also say is that Reebok is going all in. They don't seem to mind offending someone/anyone. Sooner or later nudity is bound to make someone uncomfortable, and I don't just mean guys worrying about Chuck's junk getting smashed on squat rack during a awkward forced rep.
No, we mean there are bound to be women's groups in an uproar over both ads, angry at the objectification of women. Point taken. Of course, life on the internet is full of opportunities for offending, which is precisely why Reebok chose the internet for these ads. People who get offended tend to voice their opinions in the comments field. Which of course lead to...you guessed it; more hits.
The internet offers a lot of leeway broadcast media doesn't, in terms of production values, product messaging, etc. Unfortunately nothing is sacred, any YouTube comment will tell you that. If the goal is to get attention, Reebok certainly scored. As far as brand presence and image goes, well...Reebok is taking a chance, flying by the seat of their pants. That is...if they're wearing any pants. Only time and the almighty hit counter will tell if it was indeed worth the risks taken.
First up is the infamous Chuck Lidell naked workout video:
Chuck Liddell Naked Workout
I doubt anyone was ever really fooled, but does it matter? It's the best of the best, all the infamy of a leaked sex video without the shame and bad night vision shots. Actually there may be some shame involved, but nothing that fat endorsement check from Reebok can't wash away faster than any cold shower ever could.
Speaking of a cold shower, if Chuck's girlfriend ran any longer on that treadmill most viewers would be forced to take one themselves. But if she wasn't enough to sell shoes, Reebok closes the deal with this next ad, featuring talking female body parts:
Reebok Easy Tone Shoes
Obviously targeted to both sexes, the ad messages well. If you buy a new pair of shoes, your body improves. In fact, parts of your body may even begin talking. Maybe that's not such a good thing, especially considering how caddy a pair of scorned breasts could be. But nonetheless, who doesn't like self-improvement? The only silent body part seemed to be the butt. Maybe THAT is a good thing.
What the ads also say is that Reebok is going all in. They don't seem to mind offending someone/anyone. Sooner or later nudity is bound to make someone uncomfortable, and I don't just mean guys worrying about Chuck's junk getting smashed on squat rack during a awkward forced rep.
No, we mean there are bound to be women's groups in an uproar over both ads, angry at the objectification of women. Point taken. Of course, life on the internet is full of opportunities for offending, which is precisely why Reebok chose the internet for these ads. People who get offended tend to voice their opinions in the comments field. Which of course lead to...you guessed it; more hits.
The internet offers a lot of leeway broadcast media doesn't, in terms of production values, product messaging, etc. Unfortunately nothing is sacred, any YouTube comment will tell you that. If the goal is to get attention, Reebok certainly scored. As far as brand presence and image goes, well...Reebok is taking a chance, flying by the seat of their pants. That is...if they're wearing any pants. Only time and the almighty hit counter will tell if it was indeed worth the risks taken.
posted by Towering Crane at
2:43 PM
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