High costs of video have come down dramatically

Producing video used to be a very labor-intensive technical process, involving both high costs in equipment and personnel. A typical video shoot 10 years ago for a 30 second cable TV commercial would run anywhere from 50-100k, if not more! Equipment rentals, post-production costs, media buys, and actor and writing fees all added up to a costly budget for your video.

Now, with both the costs associated with hardware and equipment coming down and easier access to an audience via the web, video production is much more cost-effective and affordable. HD cameras are cheaper than ever, and video post-production is no longer a budget-eating endeavor with the proliferation of home computer editing software. You can shoot and edit video on a much more reasonable budget, without sacrificing the quality.

Expertise is still needed however, in managing the scripting and shooting process itself. The camera does need to be in focus, and bad writing can't be edited out once your video has been shot. It pays to find the right creative professionals to help you develop your video's vision.

But gone are the days when exuberant production costs meant video production was an impossible dream for many. With an online audience of billions waiting to see your video, the only thing separating you from this audience is a creative, cost-effective video broadcasting your business to the world!