Google Announces New Technology That Will Caption YouTube Videos

Google announced last week that they will release a new feature on YouTube that automatically captions YouTube videos. This means that not only will videos be more accessible to people with disabilities, but they can also be translated into other languages based on browser settings. These are two huge barriers for video content that will be overcome once Google starts rolling out the technology to a broader audience.

This news also means that video content will be more searchable. Currently, most video SEO is determined by titles, file names, and various tagging. With the new caption system, searchers can achieve richer results by discovering snippets of text that may have been left out of the tags or titles. We're excited to see the captions when they launch, and to see the results they can bring for our clients!