Online Video Marketing and Optimization - Seattle Chamber Presentation 3/18

Join the Martini Media team on Thursday, March 18, 2010 at the Greater Seattle Chamber of Commerce for in interactive presentation about online video marketing and optimization. Our talk is part of their Technology Thursday series - a lunch program that focuses on business technology solutions. Our goal for this discussion is to not only talk about video marketing and the types of online videos a business can create, but also to show how to use technology to increase views and measure success.

Topics for the discussion include:

• Why you should use video to market your business online: This will be a discussion about the key business cases for using video online.
• What types of sales-oriented videos should you create for your business: Here we will dive deeper into the types of videos you can create, giving an example of each one and a possible scenario it should be used in.
• Using social networks and search to increase views: Once a video is created, you have a single piece of content that can be transferred and embedded online. We call this concept the "Viral Ecosystem." The second part of this equation is optimizing your video content so it is discoverable by searchers.
• Understanding analytics and how to measure success: Many business owners or marketers get caught up on views, but there are other analytics that should be considered when evaluating a video campaign. We will discuss the most popular tools here, and we will cite examples where video gave marketers measurable results.

Visit the Chamber website to register for the session, or learn more about the Chamber and the other programs they offer. If you are attending the session, feel free to email me any questions you have prior to the event. We hope to see you there!