Three Ways to Use Video to Increase Your Online Presence

One reason we love video is that we hate reading. The other reason is that one piece of content can be used in so many ways - whether for broadcast, at trade shows, in sales meetings, or online. Knowing a few things about how to use video online can greatly increase your presence without the added cost of a media buy.

Here are three simple tips to use video online:

1. Place the video on your homepage. Studies have shown that a well-named video has a 50 times better chance of appearing on the first page of search results than a text-alone page.
2. Upload your video to a video share. We use Tubemogul to push video content out to several shares with just one upload. These sites all have different markets, so it is important to try to upload to as many as you can.
3. Share your video with your network. Video's advantage is that it is compact and shareable, so having a well-crafted video can quickly tell your story and make it easier to spread your message. Post it to your social networking sites and share with your friends and customers.

Using video online has never been easier, allowing you to reach more people simply and more effectively.