Video can quickly teach your customers about your company and your product’s competitive advantage.

They say presentation is everything, and with the attention span most people have these days, you've only got a few moments to hook your audience before they meander off into internet oblivion. And let's face it, who wants to watch a Power Point on the web or, God forbid, actually read something?

What makes video so engaging with your audience is that it is a passive user-experience. It doesn't take much mental effort to click play. And with motion picture being around for close to over a 100 years now, audiences are conditioned to the expectation of video as a form of entertainment.. That's right, entertainment. Who doesn't want to be entertained?

They also say a picture is worth a thousand words. Well, imagine how many more thousands of words a moving picture is worth? Imagine your business being able to communicate its mission statement, product, and competitive advantage in one concise and entertaining package?

This is the power of video. The power to keep your customer's trigger finger off the mouse and on your website. And that...is good business indeed.