Superbowl Ads - Best Of
Well, the big game is always the stage for the advertising industry's blockbuster ads, their spielbergian moment to capture the collective imagination of the largest viewing audience possible, as well as its disposable income.
From a viral and internet marketing perspective, what stands out is broadcast media borrowing heavily from hits on the web. There seemed to be a high perponderance of cute, feral creatures playing violin or watching car ads, something that is always sure on the internet to increase your YouTube hits. And the vizio ad featured a greatest hits collection of the last few years's most popular viral sensations. What it all adds up to is this; viral marketing doesn't stop where the internet ends. It can find itself at a front row seat on the greatest show on earth, without the sting of the 1 million dollar minimum media buys.
Overall, there were a couple of real standouts. The Volkswagen ad with Stevie Wonder was simply brilliant. By referencing the "slugbug" phenomena everyone has particpated in at one point in their lives, it formed a very simple, easygoing connection with their audience. Following that up with a great Stevie Wonder scene at the end...well...was a home run (or shall we say...touchdown)?
On the down side, there was a lot of weirdness. And a lot of men in their underwear. Maybe this is the dark side of viral marketing rearing its ugly head. Viral and internet marketing have raised the bar in terms of what really entertains people. Ads can no longer afford not to be entertaining to some degree. Taking risks is essential, and not every risk panned out. The Taco Bell ad with Charles Barkley was chaos. The GoDaddy ads were, well...just cheezy. All in all, risks do have to be taken, but execution is everything.
From a marketing point of view, it all ads up to the fact that viral internet marketing has never been more influencial. Usually Superbowl Sunday sets the tone for a company's ad campaign for the year to come. Now, the Big Game finds itself playing no-huddle hurry up offense, trying to beat its young internet brother to the punchline.
From a viral and internet marketing perspective, what stands out is broadcast media borrowing heavily from hits on the web. There seemed to be a high perponderance of cute, feral creatures playing violin or watching car ads, something that is always sure on the internet to increase your YouTube hits. And the vizio ad featured a greatest hits collection of the last few years's most popular viral sensations. What it all adds up to is this; viral marketing doesn't stop where the internet ends. It can find itself at a front row seat on the greatest show on earth, without the sting of the 1 million dollar minimum media buys.
Overall, there were a couple of real standouts. The Volkswagen ad with Stevie Wonder was simply brilliant. By referencing the "slugbug" phenomena everyone has particpated in at one point in their lives, it formed a very simple, easygoing connection with their audience. Following that up with a great Stevie Wonder scene at the end...well...was a home run (or shall we say...touchdown)?
On the down side, there was a lot of weirdness. And a lot of men in their underwear. Maybe this is the dark side of viral marketing rearing its ugly head. Viral and internet marketing have raised the bar in terms of what really entertains people. Ads can no longer afford not to be entertaining to some degree. Taking risks is essential, and not every risk panned out. The Taco Bell ad with Charles Barkley was chaos. The GoDaddy ads were, well...just cheezy. All in all, risks do have to be taken, but execution is everything.
From a marketing point of view, it all ads up to the fact that viral internet marketing has never been more influencial. Usually Superbowl Sunday sets the tone for a company's ad campaign for the year to come. Now, the Big Game finds itself playing no-huddle hurry up offense, trying to beat its young internet brother to the punchline.
posted by Towering Crane at
1:40 PM
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